Articles

Institutionalizing brand accountability

1 March 2017 — How can greater accountability be built into brand investment? Lulu Raghavan of Landor Mumbai and Ruchi Gunewardene of Brand Finance Sri Lanka weigh in.

By Lulu Raghavan and Ruchi Gunewardene
Articles

What made a logo great

18 January 2017 — Creating purpose, driving distinctiveness, increasing visibility, establishing memorability. What is a logo really meant to accomplish? Wally Krantz explains what historically made—and still makes—a logo great.

By Wally Krantz