Articles, Blog

Technologies in branding: When and how to use new tools in creating a visual identity

4 September 2019 — The possibilities of technology open up a wide field for experimentation, especially for designers. Visual solutions are not limited only by 2-D screen space: The transition of consumers to a digital sphere, the technologies of virtual and augmented reality, the ability of a computer to conduct multivariate data analysis in real-time and change the visualization of results—all these things give unlimited space for creativity. 

By Nicholas Zeuss
Articles, Blog

Brands and trust: Bridge the gap or die

12 August 2019 — Our society has always been grounded in a framework of trust. Whether we are grabbing our morning coffee, buying our weekly groceries, or visiting our favorite restaurants, we trust that our experiences will be positive and that our time and money are worth the return.

By Ella Campbell
Articles

Sustainability needs a rebrand

30 July 2019 — No one can deny that sustainability is imperative, but the way it's positioned is broken. The concept needs a rebrand if we are going to create genuine, lasting and impactful action.

By Ash Stapleton