Articles

AI, meet brand voice

29 March 2017 — “Hey, Siri…” “Okay, Google…” “Hey, Alexa…” We all know what’s next: cue a human talking to a robot. Peter Knapp explains why AI brand voice will become increasingly important as the technology continues to advance and expand.

By Peter Knapp
Articles

Institutionalizing brand accountability

1 March 2017 — How can greater accountability be built into brand investment? Lulu Raghavan of Landor Mumbai and Ruchi Gunewardene of Brand Finance Sri Lanka weigh in.

By Lulu Raghavan and Ruchi Gunewardene