Articles

Could wine be the new craft beer?

21 June 2017 — New brands, new packaging, new target markets: Today's wine brands are looking to break in with millennial consumers by evolving their offering. What lessons can they take from the craft beer boom? Bradley Reeves weighs in.

By Bradley Reeves
Articles

The Agility Paradox

6 June 2017 — How can brands stay competitive in today's fast-moving world—and which brands are doing it best? Landor’s Global Agile Brand Study examines the six behaviors of agility and takes a look at the top agile brands around the world.

Articles

Luxury in e-commerce. Time to say yes.

2 June 2017 — Historically, luxury brands and control have gone hand in hand. But does that model work today? Charlie Cookson explains why giving up a little control and getting savvy on digital channels is key for modern luxury brands.

By Charlie Cookson