Articles

‘Ford vs Ferrari’: How to make a movie without overt product placement

18 December 2019 — Making a feature film with two well-known automobile brands in the title could be perceived as shifting product placement to an entirely new level. Interestingly, director James Mangold’s take on two industry rivals back in the 1960’s is not the first-time brands have featured prominently on the big screen.

By Nick Foley
Articles, Blog

Buy, build or…?

15 November 2019 — The growing demand for new technologies such as artificial intelligence, machine learning, blockchain and ever-more eclectic data pools is a driving force behind the advantages of alliances, joint ventures and strategic investments as a preamble and additional approach to M&A.

By Louis Sciullo