Two of Cincinnati’s beloved buildings, Union Terminal and Music Hall, are in need of repairs and restoration. Just this week,the National Trust for Historic Preservation has named both buildings to its 2014 list of America’s 11 Most Endangered Places in response to the significant repairs needed at both sites.
Since its opening in 1933, Union Terminal has had a long and storied history, from the exciting times of World War II to providing space for three museums, an Omnimax Theater, and the Cincinnati History Library and Archives.
Built in 1878, Music Hall is Cincinnati’s premier classical music performance venue. It serves as home for the Cincinnati Symphony Orchestra, Cincinnati Opera, May Festival Chorus, and the Cincinnati Pops Orchestra.
Landor is proud to have created the rally cry “Hey Yo! Save our Icons” that is fast becoming the anthem to help save these icons.
“We take a very broad view of creativity, which is why when I asked the team to come together to create a song they didn’t even flinch. We knew if we came up with the right lyrics and an engaging tune, we’d have something that could really animate the grassroots effort to save our icons,” said Mary Zalla, global president of consumer brands and managing director of Landor’s Cincinnati and Chicago offices.
Cameron Butler, designer, wrote the song and sings lead on the recording. Direction, production, and lyric composition support was provided by senior designer Marty McCauley, designer Trey Zink, media designer Eric Hintz, creative director Scott Dannenfelser, and Mary Zalla.
“We hope people will seize this opportunity to use their voices to make a meaningful difference and loudly proclaim the region’s support for Union Terminal and Music Hall,” said Scott Dannenfelser.
We hope you’ll enjoy this behind-the-scenes making of “Hey Yo!” Visit Saveouricons.org to learn more.