Success is a moving target. To stay ahead, we’re always thinking, sharing, and debating.
12 February 2019 — Last month, 180,000 people (including representatives of 4,500 brands and me) traveled to the annual Consumer Electronics Show in Las Vegas to get a first look at new gadgets and...
13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against...
27 February 2019 — While it may seem that the headwinds facing the Indian IT space are overwhelming, there is much opportunity at hand.
12 April 2018 — Behind every agile brand is an agile marketer. And behind every agile marketer are 10 behaviors that help them make strong, effective decisions on behalf of their brand. Nick Foley discusses.
30 January 2018 — Personalization and customization can be tricky territories for brands: How much is enough, and how much is too much? Mary Zalla, Landor's global president of consumer brands, weighs in on how brands can find the right balance.
27 November 2017 — Which trends will most impact brands in the coming decade? Landor's Trend Watch 2018: The Next Five lays out five global, cross-category shifts headed our way.
15 November 2017 — Big ideas are important, but if they can’t be implemented, do they really count? Enrique de la Barrera explains why execution is a key measure of effective brand strategy.
18 October 2017 — Managing by community isn't just about internal groups in your organization. It's about inviting superfans, brand ambassadors, and external brand communities to get involved. Global marketing director Trevor Wade explains why this is so critical.
16 October 2017 — There’s no singular approach to brand strategy during an M&A. Lois Jacobs explains why brand planning should be an early consideration—and why our Landor M&A Brand Study can help business leaders get brand transformation right.
10 October 2017 — Why is building a brand-led culture so important? How can a company generate strong internal engagement and make employees champions of the brand? Evan Graner lays out the strategies you need to know.
4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.
3 October 2017 — With a highly competitive marketplace and ever-increasing consumer desires, price and placement aren’t enough to help frozen food brands succeed. Here’s how we helped SmartMade and Devour win with customers.
