Landor, one of the world’s leading branding and design firms, has announced that Tiffany Vasilchik has joined the firm as its first chief growth officer. With over 20 years of experience, Vasilchik will head Landor’s new business efforts in North America. She will also continue to integrate Landor’s marketing, communications, and new business approach globally. As a key member of Landor’s global executive team and global strategic marketing group, Vasilchik will work closely with Landor’s core leadership to align growth strategies across all facets of the organization.
Vasilchik joins Landor from Prophet, where she was a partner in new business development. She also held senior positions at Fahrenheit 212, Faith Popcorn’s BrainReserve, and her own consultancy.
“I could not be more excited to have Tiffany join our team,” noted Stuart Sproule, Landor’s president of North America. “Her enthusiasm, deep knowledge of marketing, and extensive experience driving growth and new business success will be an invaluable addition to Landor in North America and across the globe.”
Reflecting on her new position, Vasilchik stated, “I’m thrilled to be joining Landor and taking the lead as chief growth officer. This position melds my expertise in new business with my passion for marketing in a way that will allow me to push new boundaries—from exploring digital technologies to collaborating seamlessly across offices and regions. I look forward to working with Landor’s leadership team to drive tremendous growth.”
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Global Marketing Director
A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include insights and analytics, strategy and positioning, brand architecture, innovation, identity, prototyping, naming and verbal identity, packaging, adaptation and implementation, environments and experiences, and new and interactive media.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group.