PARIS (9 July 2019) – Richard Malterre joins Landor Paris’ strategic team as digital experience director. His role will ensure implementation of Landor’s approach to technology of deploying meaningful and transformative brand-led activations across digital channels for our clients.
Malterre has anchored himself in a rich and varied career path. Having fallen very young into the digital cauldron, he has been a successful tech blogger for nearly 20 years, and in turn a pioneer of Second Life, startup entrepreneur, journalist and more recently, digital director at Lonsdale. A regular at major tech events, such as CES in Las Vegas and VivaTech in Paris, he has always been inspired by how a brand’s DNA has the potential for breakthrough innovations, such as the Pepper robot he helped to launch in France.
“Richard is a tech self-made man who combines incredible familiarity with innovation with a great intuition of what a brand is. He has an amazing ability to connect the dots between these two worlds, which makes him invaluable for our strategic and creative recommendations,” says Stéphane Dubard, executive director of strategy and digital transformation.