The power of brand: Making sustainability profitable

Making your pack good for the planet, for the people and for your business.

In a world where packaging is in the bullseye of plastic waste, we explored the shifting role of pack in your brand experience.

As packaging strives to become more sustainable, how can it continue to drive relevance and difference to build a strong brand, to disrupt on physical and digital shelves and to connect with consumers in their daily lives?

On 10 June 2021, Landor & Fitch’s Executive Strategy Director Anna Kohl and Cécile Jolly, Senior Marketing Director at Wella Company discussed how to ultimately make your pack good for the planet, for the people and for your business.

They were joined by our packaging & product design and production experts Tina Gibbons and Jack Holloway, who shared learnings and thoughts for the future.

Click here to watch the recording.