The retail industry is often the gauge for global and local trends and behaviors, across many layers and triggers. The rapid pace of change caused by the pandemic has left many wondering what the future holds, and how retail will shift to meet new expectations and habits.
The session explores creating meaningful retail experiences in the post-pandemic world.
Aaron Shields, Executive Strategy Director of Experience EMEA, looks at the power of local community, and how brands can really serve the right shopper missions. He discusses the retail ecosystem and why store innovation will be key, as well as why e-commerce must shift from being transaction-led to experience-led.
Nick Burdett, Digital Director EMEA, shares the story behind Landor & Fitch’s recent work with Nestlé Brazil on its new KitKat e-commerce experience. This is the latest step of the brand’s omnichannel retail transformation, presented for the very first time.
Watch the recording: