Landor, one of the world’s leading branding and design firms, has announced the promotion of Mimi Chakravorti to executive director of strategy in its San Francisco office. As one of the principal members of the strategy team in North America, Chakravorti will lead all strategy work in San Francisco and act as a key advisor across Landor’s offices in New York, Cincinnati, and Chicago. Her expertise includes building brands to help Landor clients solve tough business challenges.
Working across three Landor offices in London, New York, and San Francisco, Chakravorti has been the strategic lead on many key accounts such as Marriott International, S&P Global, Intuit, and Diageo. With her new role, she will continue leading projects across a range of clients in the technology, financial services, industrial, and consumer product sectors.
Prior to joining Landor, Chakravorti worked in strategic marketing roles on both the client and agency sides in the United States and United Kingdom. She has helped market and launch new web applications, build innovative brand strategies, and advise a range of clients all over the world. Some of her past clients include Pepsi International, Weight Watchers, Chanel, and Kraft.
“When it comes to strategic insight and incisive thinking, there’s no one better than Mimi,” noted Chris Lehmann, managing director of Landor San Francisco. “Mimi’s extensive experience gives her holistic perspective and enables her to offer clients unparalleled brand guidance. Plus, her exuberant approach to solving brand challenges guarantees everyone will enjoy the ride.”
Reflecting on her new position, Chakravorti stated, “I’m thrilled to be taking on a larger role within Landor. Helping guide the future of our regional strategy practice—and being able to work with our other global leaders—will enable me to work more closely with our clients and ensure their brands stay agile while staying true to their core identity.”
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A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Alcoa, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Marriott International, Pernod Ricard, Procter & Gamble, Samsung, Sony, and Taj Group.
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