PARIS (31 May 2017) — Luc Speisser, Landor’s regional strategy director of Europe, the Middle East, and Africa, has been elected for a two-year term as president of the Association Design Conseil (ADC), an organization connecting French branding and design agencies.
He succeeds Frédéric Messian, president of Lonsdale, who served two consecutive terms.
At the annual general meeting held earlier this year, the ADC also elected its new board, composed of Céline Derosier (Brand Union), Jean-Pierre Lefebvre (AKDV), Olivier Pascalie (Atelier Pascalie), Fabien Sanz (Bronson), Jean-Baptiste Vouters (Graphèmes), and Pierre Cazaux (Dragon Rouge).
In 2017, the ADC will continue putting creativity at the core of its strategy and initiatives. It will also concentrate on showing the French market—and companies small and large—that the strength of brands relies on design. A change is in motion, and the ADC will embody the principle of design as an essential growth driver in any brand.
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About the ADC
Since 1988, the Association Design Conseil (ADC) has been a society of major French design agencies.
Its main roles are to represent agencies, promote design professions in France, and enhance the international image of French design agencies. It also encourages interactions and exchanges between design professionals; manages press relations; and organizes professional events targeting advertisers, public authorities, the media, and the general public.
Along with its members, the ADC strives to make design a major value creator in the short, medium, and long term.
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 25 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Adecco Group, Airbus, Alitalia, Bayer, BBC, BP, Citroën, Danone, Emaar Properties, Etihad Airways, Lavazza, Nike, One&Only Resorts, Procter & Gamble, Siemens, and Tata Group.