COVINGTON, KY (17 December 2014) – The City of Covington today launched its new brand—an identity that is positive, active, and alive.
City Manager Larry Klein said the new look of the Covington logo reflects a city that will be recognized for its diversity, creativity, sustainability, and invest-ability.
“The City of Covington has existed for 200 years without a logo, until today. A lot has happened since 1815 and a lot has changed. It’s time for us to embrace the twenty-first century,” said Klein. “The ‘Covington’s Alive!’ design, created by international branding firm Landor, will become an icon for Covington, synonymous with the colorful, vibrant, and cool city Covington is today and will continue to be in the future. The new identity will deliver more impact, be stronger, more flexible, and reduce confusion as to who is delivering services.”
Mayor Sherry Carran said the City of Covington’s new corporate identity reflects its regional leadership position, unifies its range of services, and takes the new Commission into the future.
“The new brand identity will mean increased time efficiencies for the Municipality by adapting readily to in-house designs and existing graphic imagery and allow us to build our corporate identity,” said Carran.
“We are conscious of the need to act responsibly with the taxpayers’ funds and we are rolling out the new brand progressively as things need to be replaced,” Mayor Carran said. “By speaking with one voice, under one brand, we will present a united front with all our individual programs contributing to the City of Covington’s reputation for excellence in leadership, innovation, and community service.”
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.
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