Landor’s Lulu Raghavan named one of India’s top women in marketing

MUMBAI (21 March 2015) – Lulu Raghavan, managing director of the Mumbai office of Landor, was named one of India’s 50 most influential women in media, marketing, and advertising in 2015 by Impact, a weekly industry news publication. The honor marks Raghavan’s debut on the annual ranking.

Impact’s list recognizes women whose work in media has positively affected not only their organization, but also produced exceptional results for clients in the past year. All honorees were selected by a jury of industry leaders led by Sam Balsara, chairman and managing director of Madison World communications group.

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Raghavan has led corporate and consumer branding programs for clients such as Café Coffee Day, HCC, Mahindra, The Park Hotels, Taj Hotels Resorts and Palaces, Tata Global Beverages, and Usha Martin. She also writes frequently on branding, including the co-authorship of a case study about the brand architecture transformation of the Mahindra Group, which won first place at the ISB-Ivy Case Study Competition in 2014.

“Lulu has a keen eye for consumer insight and a rare passion for translating such insight into masterful branding and design. I have witnessed her at work and greatly admire her competence and commitment on every occasion,” said Harish Bhat, member of the Group Executive Council of Tata Sons Limited. “Lulu’s excellent understanding of the Indian consumer universe, including areas such as advertising, design, and retail, makes her a formidable and respected leader in her field, and someone with whom I have thoroughly enjoyed working.”

Lulu accepted her award on 17 March in Mumbai at an event attended by industry leaders and produced by television channels Colors and News X.

About Landor

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit Landor.com and follow Landor on LinkedInFacebookTwitter, and Instagram.

 

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