New York, 30 October, Landor’s work with Aptiv was awarded Silver for Best Creative Strategy, and Bronze for Best Internal Communications during a brand development project at the ninth annual Transform Awards North America. Landor also won Silver for Best Visual Identity from the travel, leisure and tourism sector for our partnership with Comfort. Lastly, Landor was awarded Bronze for Best Visual Identity by a charity, NGO or not-for-profit for the work created for St George’s Society of New York. Landor’s excellence in rebranding and brand development was recognized in a room brimming with industry specialists.
“Landor is very honored to be recognized for the strategic and creative work we do in collaboration with our exceptional clients,” said Stuart Sproule, president Americas at Landor. “Branding often gets overlooked or under leveraged during divestitures, but it can play a significant role in helping to make the spinoff a success. We are proud that the work we did for Aptiv was acknowledged with two awards.” Sproule continued, “It was exciting that Landor received recognition in a variety of categories. We are delighted that our transformative brand identity for Comfort received an award as well as the work we did for the community charity organization, St. George’s Society of New York. “
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development, and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.
The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
The awards ceremony, hosted by Anish Shah, was held in New York City.
Transform magazine was launched in April 2014 as a companion to the Transform awards program. The publication, which enjoys a global reach, is at the forefront of reporting on national and international agencies, companies and initiatives involved with both creative and strategic branding.
Andrew Thomas, publishing editor at Transform magazine, says, “We are proud to host an evening where those in the branding community can celebrate and take pride in their achievements”.
“This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”.
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