Landor wins Cannes Lions in design for Wait and Fedora branding

PARIS  (25 June 2015) – Global strategic brand consulting and design firm Landor announced the winning of five bronze Lions in the design category at the 2015 Cannes Lions International Festival of Creativity. The agency won three awards for its work for Wait, a new tea brand, and two for Fedora, the European Circle of Philanthropists of Opera and Ballet. In addition to its wins, Wait was shortlisted another three times. Landor’s branding for World Trade Center was also shortlisted in the design category.

“We are very proud of our performance at Cannes,” said Lois Jacobs, CEO of Landor. “Our five Lions are the most we have won to date in a single year and each year our branding work receives ever greater recognition. These accolades inspire us to go even further in developing agile brands for our clients. I want to offer huge congratulations to Landor Paris who spearheaded these campaigns and sincere thanks to our clients Fedora and Jérémie Normandin, who encouraged us to produce such innovative work.”

Landor worked with Wait to develop a new tea brand with a clear and differentiated positioning. The brand addresses a common, modern-day problem: a lack of free time. Wait encourages customers to take a break—“the ultimate luxury”—by waiting for their tea to steep. That down time is made enjoyable with intricate package illustrations and a smartphone app that shows animations of the infusion time.

Wait: The perfect time for a perfect tea

The Fedora brand represents how its patron’s donations nurture new talents. While its logo is a stylized staircase leading to a stage, its visual language is inspired by the foot strokes of dancers.

Fedora: A stairway to glory

Held annually in the south of France, the Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile devices and billboards to design and branded content, the festival is the home of great ideas that change the ways brands interact with their customers.

Landor was awarded a gold in 2014 for its product design for the Central Park Conservancy receptacles.

About Landor

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit and follow Landor on LinkedInFacebookTwitter, and Instagram.


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