NEW YORK (12 June 2014) – Landor Associates, one of the world’s leading strategic branding and design firms, today announced the win of two merit awards from the SEGD Global Design Awards Program recognizing excellent small-scale projects in the environmental graphic design space. Landor’s design for the Central Park Conservancy’s trash and recycling receptacles won in the public installation category. Landor also won in the placemaking and identity category for its work for ITG headquarters, a financial markets technology company.
Work for the Central Park Conservancy began as part of a grant the park received from the Alcoa Foundation. Landor conducted industry research and in-the-field intercepts to develop a multipronged approach addressing the park’s recycling and sustainability challenges. The result is a patented receptacle design that draws inspiration from the iconic 1939 New York World’s Fair bench designed by Robert Moses and Kenneth Lynch, while complementing the Central Park vernacular created by Olmsted and Vaux. To help change visitor behavior, the design team employed color coding and different-sized apertures to make the act of self-sorting recyclables more intuitive.
The Central Park Conservancy receptacles have received praise from the New York City Department of Parks & Recreation, the Public Design Commission, the press, and park visitors. But their true success has been proven by the measured 30 percent increase in recycling since their deployment. The SEGD design jury asserted: “The cans are a perfect marriage of form and function; they make it easy to participate in recycling. They are nonintrusive to the environment. In fact, they meld into the surroundings. The cans transcend their peers in any other urban center that we know of, respectful of the environment. They’re a call to action, as well as place-making elements.”
Doug Blonsky, chief executive officer of the Central Park Conservancy, said, “We’re grateful to SEGD for this prestigious award, and for recognizing the type of product we were trying to create for the park. With more than 40 million annual visitors, we needed something functional that was aesthetically pleasing and would truly impact visitor behavior. With a more than 35 percent increase in recycling in the park and this award, I believe we’ve accomplished what we set out to do.”
Landor’s second SEGD merit award is for ITG’s data visualization. The company, a U.S.-based multinational brokerage and financial markets technology firm, tasked Landor with extending its brand idea to the company’s physical space in its New York headquarters. The result is an immersive experience encompassing signage, wayfinding, environmental graphics, and commissioned art that integrates data from ITG and other sources. Each piece reveals hidden patterns and the unique beauty of visualized data from diverse areas of research—from petroleum reserves to Chinese search rankings. To support the experience, the team developed a responsive microsite that invites visitors to navigate the building and explore each of the installations. Visitors can access each piece via a QR code and watch the data come to life through animation and expert interviews.
Regarding the ITG work, the SEGD jury commented, “In addition to being beautiful, the graphics are consistent with the firm’s brand idea of ‘decoding signal from noise’ for the financial industries. Rather than being wallpapered onto a colored accent wall, the graphics are quite simply and elegantly placed on the white walls of the space, and the result reads more like an art gallery than an interior-decorated environment.”
Cameron Imani, creative director in Landor’s San Francisco office, said, “The team tried very hard to imbue each installation with meaning so that ITG’s brand idea was experienced emotionally by the viewer with each moment of recognition. We’re excited that the work is resonating with various audiences, and are honored to have received this award.”
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