PARIS (3 May 2017) — Landor Paris was awarded three Graphite Pencils at the D&AD Professional Awards 2017 for its design of the financial fund To:.
Landor Paris is the only French design agency to receive an award in the design category this year. With these wins, Landor has been named the third Most Awarded Design Agency at D&AD 2017.
To: is an innovative financial fund that offers a new kind of support. It invests in awesome companies, changes the way business is done, develops sustainable initiatives, and promotes good. To: supports brands, and brands support To:.
To: exists only through the companies it invests in, and so does its brand. Every single touchpoint is layered over existing digital and print material, from past-season catalogues and business cards to leftover posters and even condoms. To:’s brand lives through the brands of its partners.
Landor’s work with To: particularly caught the eye of judge Atia Cader, creative director and founding partner of Paper Stone Scissors in Australia. She explained that the project impressed her because “the identity itself is really strong and clean, and it utilizes recycled substrates—papers, bags, and postcards—and reprints on top of them. It’s very clever because it’s doing a double job at once. It’s actually promoting the clients that To: represents, as well as To: itself, while repurposing and recycling, which is good for all of us and good for the earth.”
To learn more about the project, check out Atia Cader’s interview on Facebook.
The full results from this year’s D&AD Awards can be found at dandad.org.
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As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 25 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Aeroflot, Bayer, BBC, BMW, BP, Citroën, Danone, Emaar, Etihad Airways, International Hotels Group, Procter & Gamble, Russian Copper Company, and Tata Group.
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