SYDNEY (25 October 2013) – Strategic brand consulting and design firm Landor has unveiled a global rebrand of IFM Investors, a leading investment manager.
Previously known as Industry Funds Management, IFM Investors’ new name and identity are two changes in a series of initiatives aimed at moving the brand forward while retaining its significant equity as a global institutional investment manager.
“A key consideration for Landor with the creative brief was to identify and communicate more effectively IFM Investors’ distinctive business model,” says Dominic Walsh, managing director of Landor in Australia.
In addition to managing the name change and creating an identity, Landor worked with IFM Investors to produce a tagline to better state the benefit of the company’s unique structure and proposition: One purpose. Shared prosperity.
Wade Smith, IFM Investors’ global head of marketing, said that a new tagline explains the reason the organisation was originally created.
“One purpose reflects the company’s unique, investor-focused approach and differentiates them from competitor offerings in the market. Shared prosperity refers to its ability to provide clients with access to the largest collective investments, regardless of their size,” said Smith.
The decision to keep the acronym IFM was based on existing equity and a desire to reaffirm the company’s proud heritage, while the inclusion of Investors represents both what the company does and recognises the importance of its investors.
Following the creation of the new identity, IFM Investors worked with its communications agency to implement the new branding across internal and external touch points.
About IFM Investors
IFM Investors is a uniquely-structured global fund manager with over A$48 billion in assets under management as of 30 September 2013. Established over twenty years ago and owned by 30 major not-for-profit superannuation funds, IFM Investors’ interests are deeply aligned with those of its institutional investors. Investment teams in Australia, Europe, and North America manage a range of strategies across Infrastructure, debt investments, listed equities, and private capital. IFM Investors is actively committed to the United Nations Principles for Responsible Investment (UNPRI) and has been a signatory since 2008. IFM Investors has offices in five locations: Melbourne, New York, London, Sydney, and Berlin. For more information visit www.ifminvestors.com.
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