LONDON (26 May 2015) – Global strategic brand consulting and design firm Landor has picked up three accolades at the D&AD Awards 2015, the global marker of excellence in the creative design and advertising industries.
Landor’s awards include: a Wood Pencil in the Crafts for Design category for work with premium tea brand Wait; a second Wood Pencil in the Posters category for promotional poster designs for global pen manufacturer Bic; and a Graphite Pencil in the Branding category for creation of the Fedora brand.
Luc Speisser, managing director of Landor France and Switzerland, said: “Three pencils at the D&AD Awards is a first for Landor. The Wood Pencil we received last year for the minimalist and ecofriendly wine brand Less encouraged us to go even further, both in terms of strategy and creativity. Today, our efforts are paying off and we’re all so very proud to grab these accolades.”
Wait: The perfect time for a perfect tea
Landor worked with Wait to develop a new competitive tea brand. The end result was a brand expression with a clear positioning that helped it stand out in the already saturated tea market. Wait focuses on a common issue in our fast-paced world: Most people are strapped for time. The Wait brand redefines our idea of patience, encouraging people to consider it the “ultimate luxury.” The wait time during brewing becomes enjoyable: Illustrations and a smartphone application acting as a digital timer with three animations show the exact length of infusion time.
Bic: “Highlighter, brighter, longer”
Bic is known for its lighters and pens, but not for its highlighters. The challenge for Landor was to make Bic’s highlighter products stand out and attract a younger audience. To meet the challenge, two brand elements were tweaked: the quality of the product and the style of the brand’s expression. The end result is a highlighter that lasts longer and a new style that successfully communicates an emotional appeal around a functional asset.
Fedora: A stage for the next generation of opera and ballet
Fedora is the European Circle of Philanthropists of Opera and Ballet. The organisation’s mission—to offer young people access to the stage and foster the reinvention and rejuvenation of opera and ballet in Europe—is symbolised in its new identity and brand expression. The Fedora brand has been instrumental in bringing together some of Europe’s most prestigious institutions, including the Opéra national de Paris (France), the Royal Opera House (United Kingdom) and the Deutsche Oper Berlin (Germany).
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As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.
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