Dubai, May 2019: Landor, a global leader in brand consulting and design, has seen unprecedented success at this year’s Transform MENA Awards. Now in its sixth year, the awards celebrate rebranding and brand development projects across the region, with winners exemplifying best-in-class work within the field of brand strategy and demonstrating consistent evolvement of the branding industry in the MENA region.
Landor won six awards including Best Overall Visual Identity for Azerbaijan Tourism Board in a project that focused on redefining its brand with character, a strong point of view and a unique approach to copy style. The same project won gold for Best Use of Copy, Best Place or Nation Brand, Best Visual Identity from the Travel, Leisure and Tourism Sector; bronze for Best Use of a Visual Property; and highly commended for Best Implementation of a Brand Development Project.
Landor’s work with Maldives-based resort Joali won seven awards including gold for Best Use of a Visual Property, Best Creative Strategy, Best Strategic or Creative Development of a New Brand; silver for Best Use of Copy Style or Tone of Voice, Best Brand Experience, Best Visual Identity from Travel, Leisure and Tourism Sector; and bronze for Best Naming Strategy.
Saudi Arabia’s Jabal Omar district in Mecca was the third project recognized, picking up three awards: silver for Best Brand Development, and highly commended for Best Brand Evolution and Best Visual Identify from the Property, Construction and Facilities Management Sector.
Landor’s Al Marjan Island project in Ras al Khaimah won silver for Best Brand Development Project to Reflect Changed Mission, Values or Positioning.
Landor’s work with the Queen Rania Foundation, the education-focused charity established by Queen Rania Al-Abdullah of Jordan, won gold for the Best Visual Identity from a Charity/NGO Nonprofit.
Commenting on the awards, Mariagrazia De Angelis, general manager at Landor in Dubai, said: “It is a real honor to collect so many industry accolades at this year’s Transform MENA Awards, especially in light of fierce competition from across the region. We are particularly delighted to showcase some of the team’s exceptional and inspirational projects and initiatives that are pushing boundaries in their respective fields. We look forward to another exciting year ahead as we continue to work with some of the region’s most interesting private sector and government projects, supporting their development and evolution into true brand leaders within MENA.”
Emma Beckmann, Landor’s president of CEEMEA, commented: “We are extremely proud to receive so many awards for our work in partnership with our world-class clients across the region. Our work with Azerbaijan Tourism Board showcases the strong collaboration across the Landor Dubai, Istanbul, Moscow and London offices to develop a powerful and differentiated brand for our client.”
Landor, established in 1941 by Walter Landor, helps its clients build agile brands that thrive in today’s dynamic and disruptive marketplace. In the Middle East region, some of its most notable clients include Dubai Airports, Etihad Airways, Alawwal Bank, NEOM, Riyadh Development Authority and SAGIA (Saudi Arabia General Investment Authority).
Landor helps its clients use brand to drive business transformation. We believe that brand is the most vital tool to help companies meet the pressing challenges in today’s rapidly changing world: cultural transformation, differentiated customer experience and tech-enabled innovation.
We have been using insights and imagination to help our clients grow for 76 years, across 26 offices in 19 countries, working with a broad range of world-famous brands across many industries. Clients include Alawwal Bank, Barclays, Bayer, BP, Diageo, Dubai Airports, FedEx, Google, Huawei, Jabal Omar Development Company, JPMorgan, Kellogg’s, Kraft Heinz, Nahdi, Procter & Gamble, Squarespace and Tata.
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VP Corporate Practice, ASDA’A BCW