Landor partners with the Royal College of Music to discover what music looks like

LONDON (8 March 2016) — The power of Beethoven. The intensity of Bartók. Incredible experiences for our ears, but what about our eyes? How could these sonic wonders be expressed in visual form?

The Royal College of Music has a proud history of nurturing innovation and, as part of its recent rebrand, has collaborated with creative agency Landor, who asked the question, “What does music look like?”


Harnessing the latest coding technology and the talents of the Alke Quartet, last night Landor unveiled a unique way of answering that question: an algorithm that visually expresses the emotion and beauty of music. Live. In real time.

Able to interpret the changing rhythms, speed, and tonalities of a piece of music, the algorithm created real-time pieces of artwork, which were then projected onto the wall of RCM’s Recital Hall during the performance. The installation made it possible for classical music to be appreciated on a new level, moving from something that is often seen as traditional to something more contemporary.


The event was part of Landor’s rebrand of RCM, which set out to draw attention to the latent creativity and innovation within the college.


For more information contact:

Simpatico PR
+44 0207 439 9275

Will Hurrell

Daisy Pledge

About Landor

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Aeroflot, Bayer, BMW, BP, Citroën, Danone, Emaar, Etihad Airways, Procter & Gamble, Queen Elizabeth Prize for Engineering, Russian Copper Company, Tata Group, and UKTV.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit and follow Landor on LinkedInFacebookTwitter, and Instagram.


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