LONDON (8 March 2016) — The power of Beethoven. The intensity of Bartók. Incredible experiences for our ears, but what about our eyes? How could these sonic wonders be expressed in visual form?
The Royal College of Music has a proud history of nurturing innovation and, as part of its recent rebrand, has collaborated with creative agency Landor, who asked the question, “What does music look like?”
Harnessing the latest coding technology and the talents of the Alke Quartet, last night Landor unveiled a unique way of answering that question: an algorithm that visually expresses the emotion and beauty of music. Live. In real time.
Able to interpret the changing rhythms, speed, and tonalities of a piece of music, the algorithm created real-time pieces of artwork, which were then projected onto the wall of RCM’s Recital Hall during the performance. The installation made it possible for classical music to be appreciated on a new level, moving from something that is often seen as traditional to something more contemporary.
The event was part of Landor’s rebrand of RCM, which set out to draw attention to the latent creativity and innovation within the college.
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