AUSTIN (14 January 2016) — The brand strategy and design firm Landor partnered with Raytheon|Websense to create and unveil Forcepoint, a new identity and brand voice for the company. The new brand reflects the global cybersecurity company’s cloud-centric, unified platform approach to helping customers adopt transformative technologies and overcome the inefficiencies of point security products.
Forcepoint brings a fresh approach to the ever-evolving challenges of the cybersecurity industry. Through the combination of Websense, Raytheon Cyber Products, and the recently acquired Stonesoft (a next-generation firewall business), Forcepoint’s vision is to provide a unified cloud-centric platform to defend against attacks, detect suspicious activity sooner, and give the context needed to decide what actions to take to defeat attacks and stop data theft.
Landor helped develop the name Forcepoint to emphasize the company’s experience and financial strength combined with its relentless pursuit of creative solutions that pinpoint risk and safeguard what matters most to its customers. Landor also developed collateral template designs, a business system, signage system, experience and environmental designs, brand launch video, and brand guidelines showcasing a vibrant and bold color palette and an overall style that conveys action, intelligence, and a heroic brand statement.
“At Landor, we wanted to distinguish Forcepoint as a leader in its field for its ability to constantly adapt to evolving cybersecurity threats and aggressively meet those challenges head-on,” said Mark Frankel, executive creative director at Landor San Francisco.
“Landor has been a critical partner from day one,” said Neville Letzerich, CMO of Forcepoint. “The methodology they employed made the end-to-end process as smooth as possible and we are very pleased with the results.”
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Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
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