Landor partners with Musée d’Orsay and Musée de l’Orangerie on a brand transformation strategy

© Musée d’Orsay – Sophie Crepy

PARIS (11 June 2020) –  Landor partners with Musée d’Orsay and Musée de l’Orangerie on a brand transformation strategy to embody the two museums’ renewed ambition and dynamism. The public establishment of Musée d’Orsay and Musée de l’Orangerie pairs two internationally renowned institutions of French culture that continue to grow and add to their iconic histories/stories.

Landor was asked to build the foundations of a new identity and guide the synergies between the two museums by strengthening their strategic plan and developing a brand platform, positioning, and a new visual identity. The objective is to create a common story between the two distinct identities and reinforce brand consistency across all touchpoints for both museums.

The mission of the two museums will be at the core of this rebranding: to make culture accessible to all and to share and preserve it for future generations, while also improving the visitor experience.

© Musée de l’Orangerie – Sophie Crepy

For more information, please contact Hanna Berthaut at Hanna.Berthaut@landor.com.