NEW YORK (20 March 2017) — Fast Company today announced the winners and finalists of its premiere World Changing Ideas Awards, which honors businesses, policies, projects, and concepts that offer innovative solutions to issues facing humanity. The awards garnered 1,200 entries, and Landor was named a finalist out of 79 entries in the advertising category for its work on Inject Hope.
Landor’s work for Inject Hope raises awareness about the unprecedented heroin epidemic in Ohio, Kentucky, and Indiana, helping to change the conversation and mobilize support. Ohio Senator Rob Portman reflected, “Our communities are in crisis right now, and I applaud Landor’s commitment to raising awareness of this deadly opioid epidemic. Together we can focus on treatment and recovery to help people overcome this terrible disease of addiction.”
Using powerful layered messaging, Landor created a call to action that encourages people to choose hope over fear. Mary Zalla, Landor’s global president of consumer brands, explained, “We chose to take a vastly different approach than most antidrug campaigns, which use fear-driven tactics that sometimes demonize addicts. We wanted to inspire action through education and positive reinforcement, creating awareness that addicts are also ordinary people—coworkers, family members, friends—that deserve compassion and understanding.”
All finalists from Fast Company’s World Changing Ideas Awards will be highlighted in its April print magazine, which hits newsstands on 27 March. Honorees include big-name brands like GE and Microsoft, nonprofits like Ideo.org and the U.N. World Food Programme, and innovative startups like Beyond Meat, Otto, and Hyperloop One. The 2017 awards feature entries from across the globe including Pakistan, Brazil, and Kenya.
“Fast Company has always insisted that being a force for good has to be a key element for any business,” says Fast Company editor and managing director Robert Safian. “These World Changing Idea award winners and finalists show how organizations around the world are embracing the ideals of creativity and innovation to create enormous impact.”
Fast Company’s April issue celebrates these world changing ideas by highlighting companies like Charity: Water, offering new models for fundraising and accountability for nonprofits; Impossible Foods, creators of a plant-based burger that bleeds like real meat; GE, which is building new wind turbines that can supply energy even when wind isn’t blowing; and Microsoft, teaming up with doctors in India to use big data to direct medical dollars where they’re most needed.
For more information, contact:
Global Marketing Director
Special Projects Editor
About the World Changing Ideas Awards
World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors chooses winners and finalists based on feasibility and the potential for impact. With a goal of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start work on solving the problems that affect us all.
A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Alcoa, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Marriott International, Pernod Ricard, Procter & Gamble, Samsung, Sony, and Taj Group.