Landor helps FIVB fight marine pollution with Good Net project

19 June 2019 – Landor has partnered with volleyball’s global governing body FIVB to create Good Net, a sustainable project designed to remove discarded fishing nets from the world’s oceans, with many to be recycled into volleyball nets for local community use around the world.

Every year, 640,000 metric tons of fishing nets, or “ghost nets,” find their way into the ocean, making up 10 percent of all oceanic litter. These ghost nets drift for years needlessly catching and killing marine wildlife, including whales, dolphins, turtles and fish of all kinds.

The Good Net project aims to raise global awareness of the problem while also contributing to the solution. Landor and the FIVB teamed up with marine conservation group Ghost Fishing, a dedicated group of divers working with local fishermen to recover ghost nets and upcycle them into volleyball nets embroidered with images of endangered sea creatures.

The first-ever Good Nets have been installed on Copacabana Beach in Rio de Janeiro, Brazil—the birthplace of beach volleyball—to bring attention to the challenge facing our oceans, educate future generations and play volleyball, of course.

“The FIVB is committed to promoting global and sustainable change through sport,” said FIVB President Dr. Ary S. Graça F°. “The beach is our arena and it is the responsibility of all of us to protect our natural habitats. Working with Ghost Fishing and Landor, the Good Net project has allowed us to turn a negative situation into a positive, and we hope that these nets will encourage the next generation, not only to play volleyball but to think about and protect their environment while doing so.”

“For volleyball players, nets are at the center of our game and of our joy. And we love the beach. So, for us it was really hard to learn that in the oceans there are so many nets that are doing so much harm out of sight,” commented Brazilian volleyball star Giba, ambassador of the Good Net project.

Through the support of the International Olympic Committee (IOC), Good Net has also joined the UN Environment Clean Seas campaign in the fight against marine plastic pollution. Launched in February 2017, the Clean Seas campaign aims to increase global awareness of the issue of marine litter, as well as to implement measures that highlight and address the gaps in waste and recycling management.

“The key to advancing global sustainable development lies in collaboration,” said Julie Duffus, sustainability manager at the IOC. “We are thrilled that the FIVB has joined the Clean Seas initiative. Together, we can use the power of sport to help tackle pollution and make an active contribution to society and the environment. Ghost nets are among the greatest threats to our ocean’s biodiversity, and as part of their Good Net project, FIVB is championing innovative solutions to tackle this global issue.”

“The Good Net project was born out of a close partnership with FIVB. As soon as we started working on the volleyball brand, we knew we wanted to work together to make the sport itself an actor of change,” said Luc Speisser, president of Landor Europe. “Our aim was to help FIVB find its very own way to make a positive impact on the environment, and we are incredibly proud to have accompanied them in the creation of Good Net.”

For more information:
Hanna Berthaut
Landor
hanna.berthaut@landor.com