LONDON (7 August 2012) — Landor worked hand in hand with Procter & Gamble to design the P&G Family Home. This 64,000-foot building was created to welcome the moms and families of Olympians to their very own home-away-from-home during the London 2012 Olympic Games.
The Family Home will remain open through to the final day of The Olympics and is located on the Southbank of the Thames. The P&G Family Home is a relaxing space where P&G-sponsored athletes’ families can gather, enjoy meals, and watch the Games together. To keep families comfortable, P&G provides amenities including an Ariel®/Tide® Express Laundry Service, a children’s Pampers® Play Village, and a salon stocked with P&G hair and beauty products. P&G hosted its first Family Home at the Vancouver 2012 Olympic Winter Games.
Landor took inspiration from the fabric of the city of London for the Family Home environmental design. They incorporated into the space iconic red phone booths, black cabs, an indoor “Regent’s Park,” and a “British Summer”art installation to show P&G host families a slice of real London life.
The Family Home supports P&G’s commitment to moms around the world, and its Proud Sponsor of Moms campaign. P&G’s sponsorship provides financial support for some moms to travel to the Olympic Games in London to watch their children compete on the world stage—an opportunity that many moms would not otherwise have. The Family Home provides on-the-ground assistance for those families who have supported Olympian athletes on their long training journey to compete in the Games.
Landor works with P&G on a global basis; across multiple brands including Old Spice®, Tide, Fairy®, Crest®, and Oral B®. Work on the P&G Family Home commenced in February 2012 and was completed in record-breaking time to be delivered on schedule for the opening of the Games on 27th July.
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.
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