Landor Group company ManvsMachine takes home gold Cannes Lion for Nike Air Max

​Go lighter, go longer.

ManvsMachine, a Landor Group company, won gold at this year’s Cannes Lions International Festival of Creativity for its work on Nike Air Max. In this metaphorical exploration of air and the negative space it occupies, ManvsMachine portrays the Air Max 2017’s ultralight support and maximum comfort through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Nike ~ Air Max 2017
ManvsMachine Nike Air Max Applications ManvsMachine Nike Air Max billboard ManvsMachine Nike Air Max ad ManvsMachine Nike Air Max billboard

Learn more about the project on Cannes’ website.