LONDON (19 May 2017) — Global brand strategy and design firm Landor has redesigned Cyprus Airways’ aircraft livery to break the mold of flag-carrier branding. The new look balances the natural beauty of the island of Cyprus with traditional cultural symbols.
The airline commissioned Landor to reinvigorate its brand as part of a broader relaunch of its services in Cyprus and beyond. The new livery is designed to create ambient associations to Cyprus: Pastel shades evoke the varying hues of the surrounding sea, while an olive branch, a distinctive feature of the landscape, is depicted on the tail of the plane. Another Cypriot national symbol, the mouflon, is also subtly pictured on the livery.
Peter Knapp, global creative officer of Landor, explained: “We wanted to avoid the traditional look of a flag carrier and the overt sense of nationalism that stereotype represents. The oceans, landscape, and history of Cyprus served as the perfect inspiration for our redesign, helping passengers capture a sense of the country before they’ve even arrived. The rebirth of Cyprus Airways presented an opportunity to tell the island’s story in skies all over the world.”
Natalya Popova, Cyprus Airways’ chief commercial officer, continued: “We are thrilled to present the newly designed aircraft for Cyprus Airways. We hope that the selected colors and the symbols of Cyprus on our livery—reminiscent of the unique, peaceful, and beautiful atmosphere enjoyed by anyone arriving on the island—will appeal to our passengers.”
The customer launch of Cyprus Airways’ newly designed fleet, including staff uniforms and cabin environments, is scheduled for June 2017.
To learn more about the livery and design, check out Design Week’s coverage of the Cyprus Airways launch.
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About Cyprus Airways
In July, Charlie Airlines, co-owned by the Russian S7 Group, won a tender competition for the right to use the Cyprus Airways trademark for a decade. The Ministry of Finance of Cyprus and Charlie Airlines signed a corresponding agreement. Cyprus Airways will be based at Larnaca International Airport and operate regular flights to Europe and the Middle East. The airline’s fleet will comprise of Airbus A319 aircrafts.
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