MILAN (26 October 2016) — Landor, a global leader in strategic brand consulting and design, has partnered with Cordusio—part of UniCredit S.p.A.—to develop an entirely new financial management group for ultra high net worth individuals.
Antonio Marazza, general manager of Landor Milan, commented, “We worked as closely as possible with the client throughout the whole process. After a thorough analysis of the market, the target, and the brand’s assets, we employed a prototyping process to assess and identify the most promising creative routes. The result is the Cordusio brand you see today—an innovative, yet elegant, visual identity based on differentiated positioning. It will allow Cordusio to stand out in the crowded premium wealth management marketplace.”
Cordusio’s new logo consists of a capital “C” fixed on a vertical axis, with a smaller “D” inside. This identifies Cordusio as a stable point in a changing world—a constant source of balance and knowledge for customers. The primary brand color, an elegant deep green, places Cordusio in a category of its own compared to the mostly blues, grays, and reds of the financial services landscape. A set of intricate graphic patterns completes the visual identity, making Cordusio’s brand expression unmistakable.
Along with a set of verbal identity guidelines, Cordusio is positioned to build a highly esteemed reputation as a leader and innovator in its category.
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As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Aeroflot, Bayer, BBC, BMW, BP, Citroën, Danone, Emaar, Etihad Airways, International Hotels Group, Procter & Gamble, Russian Copper Company, and Tata Group.
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