Landor at Cannes 2013: Disruptive perception

The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor was excited to have the opportunity to share its insights at Cannes with some of the world’s top creative minds.

As Marcel Proust said: “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” Peter Knapp and Jane Geraghty discussed how the ability to bring a fresh perspective to a challenge is directly proportional to the chances of delivering a highly innovative solution. The keys to success are the understanding, the willingness, and the skill to constantly disrupt one’s perceptual capabilities.

During the session, delegates learned tips for solving creative problems innovatively, such as:

  • The difference between vision and perception
  • The importance of diverse perspectives and problem solving
  • The importance of human interaction and how it impacts perceptual capabilities
  • How to develop mental agility and flexibility when facing a creative challenge