Landor acquires innovation agency NorthandSouth

SYDNEY (4 March 2015) – International branding agency Landor has acquired innovation agency NorthandSouth. With a Landor study showing that 80 percent of business leaders believe lack of leadership and vision are blocking innovation in the Australian marketplace, Landor believes there is no better time to introduce an end-to-end innovation capability.

“Australian businesses are crying out for breakthrough innovations that drive business growth. Landor’s acquisition of NorthandSouth provides the market with a unique innovation offer,” said Dominic Walsh, managing director of Landor Australia.

The partnership of Landor and NorthandSouth allows for a seamless process that results in commercial advantage and financial success for clients. The process is designed to go from blank page to fully-fledged concepts in as little as 10 weeks. To create bigger and better ideas, custom tools are used to gain empathy and insights and to test creative hypotheses with real people.

“The team will focus on idea-led innovation that uses design thinking to apply creativity to business problems and create breakthrough ideas,” said Giles Day, founding partner of NorthandSouth.

Landor and NorthandSouth first worked together on the Jameson ready-to-drink launch in 2013, leading to further successful collaborations for Pernod Ricard Winemakers, Nestlé, Simplot, and KFC, among others. Recent innovation projects include Pernod Ricard Winemakers’ Double Barrel, a red wine aged in whiskey barrels that has exceeded all sales targets.

“We’re looking forward to unleashing the NorthandSouth process to more clients and on more ambitious projects—whether here in Sydney or internationally,” concluded Day.

About Landor

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and digital and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, Procter & Gamble, Samsung, Singapore Airlines, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit and follow Landor on LinkedInFacebookTwitter, and Instagram.


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