Middle East Brand Summit, 20 April 2020

How can brands reposition themselves in the time of COVID-19?

We are living in unprecedented, challenging times. How brands cope, behave, and react to those challenges, now and over the next year, will determine not only their long-term growth but their very survival.

The 2020 Middle East Brand Summit, a Transform magazine online conference, brought together brand experts and leaders to discuss the transformative power of brand strategy and design in a changing world.

Landor’s Executive Strategy Director for the CEEMEA region Ashish Banerjee shared insights on how sustainability can drive the brand development process.

View highlights of Landor’s sessions from the 2020 Middle East Brand Summit

Middle East Brand Summit 2020, part 1