NEW YORK (13 September 2017) — Landor, one of the world’s leading strategic brand consulting and design firms, today announced that Jane Geraghty has been named chief executive officer, effective 1 January 2018. Geraghty has been president of Landor EMEA and a member of the global executive team since 2012. She succeeds Lois Jacobs, who will remain CEO until the end of the year.
Geraghty has 20 years of client service and global brand experience, and has worked on both sides of the Atlantic in top-tier advertising firms including Saatchi & Saatchi, McCann-Erickson, and Ogilvy New York. During her six years at Landor, she’s led brand programs for clients such as Adecco, Bayer, BP, Barclays, BMW, and Intu. She opened Landor Istanbul and orchestrated the acquisition of ManvsMachine, a highly acclaimed motion design studio in London that has expanded with an office in Los Angeles. Immediately prior to joining Landor, Geraghty led the London office of the communications consultancy Naked, and previously worked in broadcast as content development director at ITV.
Geraghty commented, “I’m excited to be leading the team at Landor. We have incredible people doing fascinating work for amazing clients, so it’s a real honor. As the world moves more quickly, choice explodes and technology continues to transform the way we behave—brand has become an ever-more important differentiator. The work we’ve been doing under Lois’ leadership has meant that we are very well placed to make the most of the opportunities in today’s dynamic environment. I plan to build on that.”
During Jacob’s tenure, Landor enjoyed strong financial growth and expanded the depth of its offerings with acquisitions and organic development. It added clients to its roster such as Australian Open, Etihad Airways, Fidelity Investments, Huawei, Nike, Metro Group, and S&P Global. With 18 Cannes Lions, Landor became the most awarded branding agency at Cannes for several years running.
Jacobs said, “To collaborate with and lead the smart, talented, and passionate people at Landor has been a highlight of my career to date. Over the past few years we’ve had an exciting time changing radically our approach to creating and evolving brands. Our new Brand Community Model for brand management is achieving great traction with our clients and Jane is the perfect person to continue this momentum.”
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A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group.