Going bicoastal: Landor expands brand engagement practice to San Francisco

SAN FRANCISCO (4 December 2017) — Landor is now staffing its brand engagement practice from coast to coast. The branding and design firm announced the expansion of its practice and relocation of director Evan Graner to its San Francisco office from New York. This presence will enhance Landor’s ability to help clients across the United States shape company culture, build stronger brands, and drive business results. Graner will work as part of the North America brand engagement team collaborating across Landor’s network to deliver holistic culture solutions for its clients.

Graner’s expertise stems from 16 years of global, client-side experience in financial services and higher education, as well as work with companies in health care, automotive, logistics, and telecommunications.

Evan Graner

At Landor, Graner has worked with brands such as Adare Pharmaceuticals, Dow Chemical, Frito-Lay, and Options Clearing Corporation to create cohesive culture programs that bolstered the values of each brand. Prior to joining Landor, Graner spent nearly four years at Citi, where he was responsible for unifying the firm’s 242,000 employees through an extensive internal brand-led culture program. He also helped transform Citi’s global recruitment experience.

Colin Lange, Landor’s regional executive director of brand engagement, explained the expansion of Landor’s practice: “Brands are facing unprecedented levels of scrutiny about their company culture. It’s imperative they remember that their biggest champions can be—and should be—their employees. Evan brings the right combination of innovative thinking and extensive client-side experience to help our partners achieve tremendously successful culture and brand engagement results.”

Graner reflected, “I am thrilled to join the team in San Francisco and lead Landor’s West Coast brand engagement efforts. Working in combination with our strategic, verbal, environments, and creative teams across the Landor network, we will be able to deliver unparalleled cultural change for our clients.”

For more information, contact:

Trevor Wade
Global Marketing Director

About Landor

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include insights and analytics, strategy and positioning, brand architecture, innovation, identity, prototyping, naming and verbal identity, packaging, adaptation and implementation, environments and experiences, and new and interactive media.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit Landor.com and follow Landor on LinkedIn, Facebook, Twitter, and Instagram.


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