Genesys: A new brand of customer experience

SAN FRANCISCO (24 May 2017) — Genesys, the global leader in omnichannel customer experience and contact center solutions, has partnered with global brand strategy and design firm Landor to help reinvigorate its brand following its acquisition of Interactive Intelligence.

Genesys Identity Before After

With a history of market leadership in the industry, Genesys has long been known for its proven track record in contact center infrastructure and voice solutions. But with extensive omnichannel customer engagement offerings that go beyond the traditional contact center space, Genesys powers the world’s best customer experiences, across every channel, on-premise and in the cloud.

Genesys Identity Iterations Genesys Logo

Genesys partnered with Landor to redefine its positioning and beliefs around the idea that engaging with businesses should feel no different than engaging with people. Landor crafted a new identity and visual system, tagline, brand manifesto, and brand video to help Genesys reintroduce itself to the world. The new identity seeks to capture the adaptability and fluidity of human conversation. Born of three rounded forms that converge to create an abstract lowercase “g,” the Genesys name is reinforced while communicating openness and warmth. The new tagline—Moments connected—speaks to the seamless and intuitive connections required to deliver the world’s best customer experiences.


Mark Frankel, Landor San Francisco’s executive creative director, explained: “Genesys is a company pushing boundaries in the world of customer experience solutions. Its new identity needed to be iconic, digital, and expressive, while bringing Genesys and Interactive Intelligence together into a unified brand.”

Genesys Applications

Merijn te Booij, chief marketing officer of Genesys, continued: “As we prepare to expand into new markets, Landor helped us navigate the branding challenges flawlessly. Our new brand sets Genesys up for future success and will help us evolve as a global leader in customer experience solutions for marketing, sales, and service.”

Genesys Digital Site On-Screen

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About Genesys

Genesys powers more than 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in more than 100 countries trust our No. 1 customer experience platform to drive great business outcomes. Genesys on-premise and cloud solutions are built to be fluid, instinctive, and profoundly empowering. Combining the best of technology and human ingenuity, we work the way you think. 

About Landor

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 25 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit and follow Landor on LinkedInFacebookTwitter, and Instagram.


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