MILAN (8 October 2019) – Landor, a global leader in brand consulting and design, has announced the appointment of Federica Pinetti as client director in Milan.
Pinetti joins from EY where she was manager of the Branding and Communication department. Before this, she was client director of Tribe Communication. During her career, Pinetti has developed strategic skills with experience in food and drink, fashion, automotive and pharmaceuticals. Pinetti has also worked on local and international clients such as PepsiCo, Nestlé, Swarovski, Ray-Ban, Suzuki and Menarini.
As well as her professional career, Pinetti is a professor in Digital Marketing at the University of Milan. She also acts a mentor through the Onlus Young Women Network supporting the empowerment of young, female professionals in the sector.
“Federica’s arrival quickly follows the appointment of Giuseppe Donvito as creative director and further underlines our commitment to strengthening Landor Milan’s skills in the field of design experience, design thinking and digital communications, which represent the new frontier of branding” said Antonio Marazza, general manager of Landor Milan.
“Brands are increasingly expressed through the experiences they provide to consumers and across different touchpoints. The creation of a uniform and coherent brand experience, governed by strategic rigour, quality and guarantee of feasibility, is the basis of an excellent service and a long-lasting relationship with customers,” commented Federica Pinetti.
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