NEW YORK (8 December 2017) — Delphi Automotive, a leading global technology company for automotive and commercial vehicles, has partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions, now called Delphi Technologies, and create Aptiv, which encompasses the advanced software and electronics divisions.
Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The goal: highlight its focus on being nimble and agile, while expressing its commitment to partnership. Through its cutting-edge hardware and software, Delphi Technologies helps customers push boundaries using a collaborative, customer-first approach that always puts partnership at the center.
Commenting on the new brand for Aptiv, Chris Preuss, senior vice president of communications and marketing, stated, “Aptiv represents the future of mobility. Landor’s work on the brand—complete with a new identity and strong positioning—puts a spotlight on our commitment to innovation and change. Simultaneously, Delphi Technologies is now set up to be more nimble and responsive than ever before, helping it better deliver advanced solutions to clients around the world.”
Landor’s chief strategy officer, Thomas Ordahl, expanded, “We couldn’t be more proud of our work with Aptiv and Delphi Technologies. Both brands have strong, forward-looking brand strategies that will help them stay at the forefront of their markets. Aptiv’s innovative brand reflects the company’s visionary thinking, while Delphi Technologies’ focus on partnership will help drive lasting customer value.”
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