NEW YORK (31 January 2017) — With nearly two decades of experience creating business and brand growth, Colin Lange has joined Landor, one of the world’s leading branding and design firms, as North America executive director of brand engagement. Based in Landor’s New York office, Lange will be responsible for furthering Landor’s best-in-class brand engagement capabilities throughout the region. He will also partner with leaders across Landor’s creative, strategic, and new business teams to develop new business strategies and growth opportunities.
Lange’s passion for creative problem solving has helped him successfully transform internal and external brands for myriad national and international clients. He has led projects with American Express, Anthem, BASF, and Circle K. His most recent position was cofounder of Monaco Lange, an independent brand engagement consultancy focused on brand strategy and employee engagement for global Fortune 500 companies.
Prior to forming Monaco Lange, he worked on both the client and agency sides at IXL, Cox Interactive Media, and Ogilvy & Mather. His thinking and work has been featured in Forbes, Entrepreneur, and Adweek, among numerous other sources.
Stuart Sproule, Landor’s president of North America, commented, “With our focus on brand engagement, internal corporate culture, and employee activation, we needed the best of the best to lead our practice. Colin delivers that in spades. His extensive global experience and knowledge of both the client and agency sides of the business make him an invaluable asset for Landor.”
Reflecting on his new position, Lange stated, “Landor’s global footprint, agile approach, and top-tier client roster create unparalleled opportunities for brand engagement to be the platform on which CEOs drive culture and behavior change within their organizations. I’m thrilled to be taking on a leadership role within the practice to achieve strong future growth.”
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A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Alcoa, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Marriott International, Pernod Ricard, Procter & Gamble, Samsung, Sony, and Taj Group.
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