Bharat QR: A bold new look for a bold new idea

MUMBAI (23 May 2017) The Government of India has been taking progressive steps toward building a more digital-friendly nation. Post demonetization, the government encouraged the adoption of digital payment solutions and QR-based payments. To this end, it was essential that digital payment solutions across all businesses were seamless. Visa, Mastercard, and National Payments Corporation of India, three payment networks operating in India, collaborated to develop Bharat QR, a common platform for QR-based payments across banks and network operators. A radical step for the Indian financial industry, Bharat QR is a unified, low-cost scalable system that offers easy payment solutions for both merchants and consumers.

Bharat QR visual identity

Landor was tasked with creating an appealing look for Bharat QR that would resonate with and be accepted by all Indians—from those living in major metropolitan areas to those in smaller villages. And crucially, the identity needed to communicate the radical ideas behind the solutions system.

Bharat QR visual identity on stationery

To bring this innovative concept to life, we created the logo using India’s national colors. Simple in form, the logo encapsulates the ease of using the service and collaborating between various partners. The stylized “QR” shows a harmonious marriage between digital technology and physical money. The result: a bold logo for a game-changing solution.

Bharat QR app for iPhone

Along with the logo, Landor also created Bharat QR’s look across multiple other touchpoints, including a mobile app and in-store marketing collateral.

Bharat QR in-store scanning sign

From conception to execution, Bharat QR has been the fastest-ever implementation of an idea by the Government of India. Bharat QR’s new logo was unveiled by the deputy governor of the Reserve Bank of India on 20 February 2017. Ushering in a movement in the Indian economy, the new payments solution is expected to be embraced in high volume by merchants and consumers across India.

Landor team at Bharat QR launch
The Landor team celebrates the new brand at Bharat QR’s launch event.

For more information, contact:

Trevor Wade
Global Marketing Director

About Landor

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 25 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Barista Coffee, Cinnamon Hotels and Resorts, ICICI Bank, IFMR Trust, Mahindra Group, Sony Pictures Networks, Tata Global Beverages, Titan Company, and V-Guard Industries.

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