PHOENIX (3 November 2016) — Axway (Euronext: AXW.PA), a catalyst for transformation, today unveiled its new brand identity to reflect its enduring role in helping to realize the transformational power in every one of its customers. This new milestone is part of the company’s strategic positioning announced earlier this year to be a premier partner to organizations in their digital transformation, helping them to better anticipate, adapt, and scale to meet ever-changing customer expectations. Under the leadership of CEO Jean-Marc Lazzari, the new brand identity builds on the strong momentum Axway has achieved as it continues to capitalize on growth in digital and cloud solutions.
“Organizations in every industry are having to rethink established business models as a result of the demand of digital consumers. Axway is driven by a mission to help our customers transform the relationships that make the world work better for their customers, inspiring them to realize the scale and inventiveness of their ambitions,” said Lazzari. “That’s really our core purpose and we needed a brand that embodied our heritage, our collaboration with our customers, and ultimately, our potential together.”
To deliver breakthrough, digital customer experiences, business leaders have an immediate need to better leverage data from a vast array of internal and external data sources. IT teams can no longer afford to be enterprise-centric. They must help their organizations overcome the limitations and lack of ROI experienced over the past decade with omnichannel initiatives, which often focus on just stitching rigid, enterprise silos together and building mobile façades specific to individual business units. It’s not uncommon for a single company to have hundreds of mobile apps. Through the new Axway AMPLIFY™ platform also announced today, enterprises can build customer experience networks—communities of employees, suppliers, partners, and independent developers sharing data in real time and collaborating closely to deliver seamless experiences across all their virtual and physical interactions with customers.
Axway has continually transformed its business throughout its history of solving the world’s toughest data challenges. It began in the late 1980s with the introduction of the industry-first business rules engine Règle du Jeu, also known as RDJ, which remains trusted by large multinational firms, many in France, to process billions of accounting records every day. Axway built on its core strength in data integration as it expanded its customer base globally through a series of strategic acquisitions. Upon its tenth year anniversary, the company successfully managed its spin-off from Sopra Group. This year marks Axway’s fifth anniversary as a publicly traded entity and its continued industry leadership in API management and B2B integration, as well as the acquisition and integration of Appcelerator. The company has expanded its global ecosystem to hundreds of thousands of developers and partners, and is powering more than 2 billion API calls a month with millions of devices running Appcelerator-powered apps.
The new Axway brand identity developed in collaboration with Landor, a leading global brand and design consultancy, introduces the new tagline Imagination takes shape, an eye-catching logo, a fresh visual expression, and a redesigned website. The new tagline underscores Axway’s commitment to helping organizations capitalize on untapped potential by strengthening their capabilities and transforming innovations into real, revolutionary business results. Axway’s logo draws from the legendary griffin, a visionary creature with the rear body of a lion and the head and upper body of an eagle, to celebrate two powerful elements—Axway and its customers—uniting to achieve success. This strong symbol perfectly embodies the essence of the Axway brand, fusing stability and reliability with an open-minded, bold vision for the future.
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For more information, contact:
Global Marketing Director, Landor
Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, leading brands better anticipate, adapt, and scale to meet ever-changing customer expectations. Our unified, API-first approach connects data from anywhere, fuels millions of apps, and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more about Axway, visit www.axway.com.
A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Alcoa, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Marriott International, Pernod Ricard, Procter & Gamble, Samsung, Sony, and Taj Group.
Landor is a member of the Young & Rubicam Group within WPP, the world’s largest marketing and communications firm. For more information, please visit Landor.com and follow Landor on LinkedIn, Facebook, and Twitter.