Star Wars brings the Force to Volvic’s new packaging

Since Volvic was repositioned around the concept of inner force in 2014, a partnership with the Star Wars franchise was only natural.

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When the opportunity arrived, the timing was perfect: Volvic’s positioning had been released for roughly two years and the new shape of the 33 cl bottles was finally ready. Using the franchise itself as inspiration, we developed a full range of packaging to celebrate the release of the latest Star Wars film, The Force Awakens.

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The themed packaging includes shrink wrap and bottles featuring some of the new characters from the film. There are also five mascots to celebrate some of the franchise’s longer-standing characters such as Darth Vader, C-3PO, Chewbacca, Boba Fett, and the Stormtrooper.

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