30 8月 2016 — The dreaded bandwagon—whether you’re a fan or a brand, jumping into the action at the last minute can ring false in comparison to steadfast loyalists. Charlie Cookson looks at bandwagon brands at the Rio Olympics and explains how to avoid getting caught up in this pitfall.
30 8月 2016 — New markets, new audiences, new global perspective. Indonesian brands are stepping onto the international stage more frequently than ever before. But how can they best resonate with consumers? Thomas Sutton explains why authenticity is critical for global success.
29 8月 2016 — In today’s world of startups, new technology, and rapid progress, disruption seems to be the norm. So how do brands stand out in already progressive spaces? Charlie Cookson explains why purposeful innovation can help brands thrive.
29 8月 2016 — From Bowl winner to brand winner, Peyton Manning is staying relevant even after retirement through his new series of ads with DirecTV. Trevor Wade weighs in on why his strategy works.
22 8月 2016 — From McDonald’s to Coca-Cola, Landor São Paulo’s Fernando Leira weighs in on the branding champions from the 2016 Olympics, and takes a look at the brands that missed the mark.
18 8月 2016 — The Olympics are about more than just the sports—they also offer a huge opportunity for brands. Valerie Aurilio discusses how brands are getting in on the Olympics action in Rio, even if they aren’t officially sponsoring the games.
17 8月 2016 — How might branding, design, marketing, and advertising be impacted if the Olympics became an augmented technology event? Landor explores the potential consequences of technology taking over a globally renowned athletic competition.
11 8月 2016 — When brand gets lost amidst a company’s economic and leadership challenges, how can it be recovered? In this letter to an airline CEO, Shradha Bhatia explains why purpose is fundamental to a brand’s success.
4 8月 2016 — How will car brands coexist with the era of the self-driving car? Nick Foley delves into automotive branding and discusses its future if drivers really become obsolete.