出版物

Landor iBooks

2 8月 2012 — Did you know you can now download some of Landor’s best thinking to your iPad?

出版物, 記事

Eight principles of naming

24 2月 2012 — Even at the best of times, naming is a contentious and emotional business. Keep these principles in mind as you scout the perfect name.

By Nick Foley and Matt Gordon
出版物

The Big Book of Marketing

2 7月 2010 — This Landor-authored chapter introduces the key ideas of branding and lays out the steps of a comprehensive branding program.