出版物, 記事

ストーリーテリング、8つの原則

3 6月 2014 — 説得力のあるブランドストーリーを巧みに作り上げることができれば、理想的な形で、情報の発信、視聴者との交流、ブランドへの忠誠心の醸成などが可能になります。

By Richard Westendorf
出版物, 記事

Landor Families

16 4月 2014 — Ten families, six years of survey data, and 720 answered questions reveal four major shifts in French consumer behavior.

By Luc Speisser
出版物

Perspectives 2014

2 2月 2014 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.

出版物, 記事

Breakaway Brands 2013

16 9月 2013 — This year’s Breakaway Brands prove that even in a digital world, timeless marketing strategies are still the secret to success.

By Mich Bergesen and Albert Kugel
出版物

Perspectives 2013

2 2月 2013 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.