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The new Apple iPhone: Making waves or staying the course?

9 9月 2016 — That it’s human nature to resist change is an oft-repeated cliché, but the launch of Apple’s new iPhone 7 has reaffirmed that platitude in spades. Mimi Chakravorti discusses people’s reactions to the iPhone 7 and weighs in on whether it’s hit a plateau or changed for the better.

By Mimi Chakravorti
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Too big not to fail?

31 8月 2016 — How is it possible that one of the most innovative and successful brands in American history is struggling to succeed in today's world? Thomas Ordahl looks at Sears' brand strategy to understand the steps leading to its decline.

By Thomas Ordahl
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The branding bandwagon—and how to avoid it

30 8月 2016 — The dreaded bandwagon—whether you’re a fan or a brand, jumping into the action at the last minute can ring false in comparison to steadfast loyalists. Charlie Cookson looks at bandwagon brands at the Rio Olympics and explains how to avoid getting caught up in this pitfall.

By Charlie Cookson
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Three ways brands are winning the Olympics

18 8月 2016 — The Olympics are about more than just the sports—they also offer a huge opportunity for brands. Valerie Aurilio discusses how brands are getting in on the Olympics action, even if they aren’t officially sponsoring the games.

By Valerie Aurilio
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What if…biotechnology dominates the Olympics?

17 8月 2016 — How might branding, design, marketing, and advertising be impacted if the Olympics became an augmented technology event? Landor explores the potential consequences of technology taking over a globally renowned athletic competition.