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Specsavers: What’s in a word?

28 11月 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.

By Joe Hewitt
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Why insights trump data

11 11月 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.

By Maarten Lagae
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The Cincinnati Adobe Creative Jam: 2 designers, 1 theme, no rules

18 10月 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.

By Marivi Dionisio
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The new Apple iPhone: Making waves or staying the course?

9 9月 2016 — That it’s human nature to resist change is an oft-repeated cliché, but the launch of Apple’s new iPhone 7 has reaffirmed that platitude in spades. Mimi Chakravorti discusses people’s reactions to the iPhone 7 and weighs in on whether it’s hit a plateau or changed for the better.

By Mimi Chakravorti