「成功」は、決して静止することのない標的。第一線に留まり続けるために、ランドーは常に考え、意見をシェアし、議論し続けています。
最新記事
アジリティ・パラドックス
2017年6月6日 — 現代の市場はこれまでにないほど速いテンポで変化しています。テクノロジーが進歩し、市場参入を妨げる伝統的な壁は崩壊しました。カテゴリーを変容させるアイデアが、産業を超えて、世界中から、常にやってきます。
M&A2018:決定打となるブランド
2018年1月17日 — ランドーでは今年、初の詳細なM&Aブランド・スタディ・レポートを発表しました。これはS＆P100の過去10年間にわたるM&Aを経たブランドの定量分析です。この調査は、企業が獲得したブランドをどのように移行し、変革させ、成長させたかの過程とその傾向を追いました。
Kangaroo Kids Education Limited: Creating a new paradigm for an education brand
2018年8月14日 — KKEL didn’t just want to transform its brands—it wanted to communicate its unique, holistic approach to education. See how Landor Mumbai helped KKEL take on the future.
Branding at the 2018 World Cup: Which brands reigned supreme
2018年7月19日 — Now that one of the planet’s largest sporting events has come to a nail-biting finish, Manil Dodani analyzes which brands really brought it home at the 2018 World Cup.
Agencies must stop working for free in order to get that “much-needed account win”
2018年7月14日 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
Hitting “peak stuff”: Is this the end of traditional consumerism?
2018年7月11日 — As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers weighs in on how to keep up in this landscape.
Lessons learned from dying brands: Underestimating the Australian revhead
2018年7月10日 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
2018年7月9日 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
Blind consultancies: Why it’s time to bring back consumer empathy
2018年7月8日 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.
Only dead fish go with the flow: How to navigate the daunting new world of AI
2018年7月7日 — In a world of constant change, AI is the latest shift brands are working to reconcile. Daye Moffitt explains three considerations all brands should know.
Branding and the World Cup: How Nike is aligning with the Festival of Football in Russia, via Brazil
2018年7月5日 — With the World Cup in high gear, brands are looking to capitalize on a passionate sports audience. Executive creative director Shaun Loftman explains why Nike’s strategy is particularly winning.
