2018年8月14日 — KKEL didn’t just want to transform its brands—it wanted to communicate its unique, holistic approach to education. See how Landor Mumbai helped KKEL take on the future.
2018年7月19日 — Now that one of the planet’s largest sporting events has come to a nail-biting finish, Manil Dodani analyzes which brands really brought it home at the 2018 World Cup.
2018年7月14日 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
2018年7月11日 — As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers weighs in on how to keep up in this landscape.
2018年7月10日 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
2018年7月9日 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
2018年7月8日 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.
2018年7月7日 — In a world of constant change, AI is the latest shift brands are working to reconcile. Daye Moffitt explains three considerations all brands should know.
Branding and the World Cup: How Nike is aligning with the Festival of Football in Russia, via Brazil
2018年7月5日 — With the World Cup in high gear, brands are looking to capitalize on a passionate sports audience. Executive creative director Shaun Loftman explains why Nike’s strategy is particularly winning.