Orchestre De Chambre de Paris

Classical music: a world of tradition, rigid decorum and perceived elitism. But at its heart, classical music is music. And music belongs to everyone. To retune, we created a design system for the Orchestre De Chambre de Paris that plays out their belief: that classical music is a universal language for the novice, the seasoned, the curious, the passionate.

A MINOR PROBLEM

The Orchestre de Chambre de Paris, celebrated for its musical mastery, faced a challenge: classical music's image problem. Perceived as exclusive and intimidating, it struggled to connect with broader audiences. The Orchestra sought to break down these barriers and make classical music accessible and emotionally resonant for everyone.

BREAKING THE SOUND BARRIER

To achieve this, we took one of the classical music’s most rigid symbols–the musical score–and ‘Rewrote the Codes’. By deconstructing the staff, its lines became our creative canvas, allowing us to rewrite notes in an emotional, relatable and tangible way. From quarter and half notes to rubber ducks for swan lake or love padlocks for Romeo & Juliette, this approach mirrors the orchestra’s mission: to evoke emotion and transport uninitiated audiences into the world of classical music, even before they hear a single note.

A NEW TEMPO

The new brand identity is a celebration of contrasts. The musical staff, a symbol of classical music's formality, is reimagined as a dynamic framework. Geometric typography, inspired by musical notes–with ascenders and descenders echoing their movement– dances within this structure. Playful iconography reimagines music notes, creating a sense of impertinence and accessibility. A 3D design language adds depth and dynamism, further breaking down the flat, traditional aesthetic. The motion design captures the fluidity of music, with each poster capturing a specific moment of sound and motion, frozen in time.

THE ENCORE

The new visual design system takes classical music out of the concert hall, becoming accessible for every type of audience. By redesigning the language of music itself, we created a visual identity that’s inviting and universal, connecting the key between classical music and people.

Our design truly struck a chord, putting the Orchestra’s mission in overdrive. Hitting all the right notes with: +88% Instagram followers, +572% website click-throughs, +19% Facebook engagement, and +8% ticket sales revenue.