Articles
Feel Your Way to Success
5 November 2021 — Discover how to create a compelling brand idea, define the emotional narrative and develop a strong brand signature for your customers.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
Thinking
Articles
The Age of Retail Experimentation
13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
Articles
Sustainable Packaging: Unpacking the Opportunities for Brand
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?
Articles
Big lessons for supermajors as they face existential crisis
24 August 2021 — Andrew Welch, executive director, global client services, and Gary Bryant, executive director, strategy, of specialist brand and design group Landor & Fitch explain how oil and gas majors are increasingly...
Articles
Using great storytelling to elevate your destination brand
7 July 2021 — As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover.
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Redefining the traveler experience of Dubai Airports: Q&A with Mariagrazia De Angelis
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
Are we heading toward a new future for packaged food?
13 May 2019 — As consumer expectations rise, brands are turning to more innovative packaging in this quickly evolving category.
Digital branding for hotels: The four E’s to success
26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.
Eight principles of storytelling
3 June 2014 — A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.
Landor Families
16 April 2014 — Ten families, six years of survey data, and 720 answered questions reveal four major shifts in French consumer behavior.
The face of change: What’s blocking innovation in Australia?
18 February 2014 — At a time when Australian industry is focused on innovation more than ever, the question needs to be asked: How can companies foster a culture of innovation?
Perspectives 2014
2 February 2014 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.
Landor’s Russian Consumer Report: An introduction
30 January 2014 — Landor’s Russian Insights program finds that although Russian consumers have come of age, maturity doesn’t mean conformity with Western norms.
Brands that make you love them
3 December 2013 — Special affection is reserved for brands that symbolize how we live our lives.
