13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?
24 August 2021 — Andrew Welch, executive director, global client services, and Gary Bryant, executive director, strategy, of specialist brand and design group Landor & Fitch explain how oil and gas majors are increasingly...
7 July 2021 — As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover.
16 June 2021 — Brands that don’t tackle premature obsolescence within their product line face becoming obsolete themselves.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
8 July 2020 — I don’t think anyone can say that 2020 has turned out to be the year they expected. As a people leader in a global organization, I have found this...
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
Nostalgia is in the air: Five differences between nostalgic and legacy brands, and which strategy is right for you
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
19 February 2020 — Creative director Mo Saad reveals a few of his favorite brand designs of the 2010s that have been widely seen within the Asia Pacific market and explains why they've stood out.
10 February 2020 — Senior strategist Emily Sheen gives her view on which brands stood out in the Asia-Pacific market over the past decade.
30 January 2020 — In 2019, brands like Google shared some incredibly powerful, purpose-driven Super Bowl spots. In 2020, keep an eye out for brand purpose to be taken to the next level: social activism.
16 January 2020 — Today, at least half of all Google searches are done by voice. With Siri, Alexa, and the host of other voice assistants we now already live with, brands are increasingly...