Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 October 2020 — The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
8 July 2020 — I don’t think anyone can say that 2020 has turned out to be the year they expected. As a people leader in a global organization, I have found this...
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
19 February 2020 — Creative director Mo Saad reveals a few of his favorite brand designs of the 2010s that have been widely seen within the Asia Pacific market and explains why they've stood out.
10 February 2020 — Senior strategist Emily Sheen gives her view on which brands stood out in the Asia-Pacific market over the past decade.
30 January 2020 — In 2019, brands like Google shared some incredibly powerful, purpose-driven Super Bowl spots. In 2020, keep an eye out for brand purpose to be taken to the next level: social activism.
13 December 2019 — Senior client director Lauren Kelly says there’s a lot more value in a brand’s Christmas campaign than just elves and overly excitable children.
