Transforming airline brands’ customer experience
27 October 2020 — The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 October 2020 — The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
17 January 2021 — Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in what has become a green sea of sameness, how can you ensure your initiatives truly stand out from the crowd and deliver business value?
24 November 2020 — Transforming destination branding post Covid-19 In early 2020, the global travel industry came to a halt – flights were grounded, borders closed, and a new fear instilled in the global...
27 October 2020 — The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
11 September 2020 — Welcome to Landor’s esports series! In the coming weeks, we will dig under the skin of the industry, discover more about its meteoric rise in popularity and why, we believe,...
7 August 2020 — As we battle with the implications of the pandemic, fears are growing that women’s sport could lose a whole generation of grassroots participation as government bodies prioritise saving the men’s professional industry. But women’s sports have been a footnote to the men’s story long before Covid-19. In no other industry is gender split greater than subject split (when you hear basketball, do you picture men and women?). Nowhere else are we so openly and obviously willing to save one gender over the other.
20 July 2020 — The world is in crisis – acute in 2020 – but the signs have been here for far longer. Societal inequality, environmental catastrophe, the quandary of capitalism. We are all...
28 May 2020 — Amidst all the anxiety, stress and confusion, people are taking comfort in the brands that surround them day in and day out. Smart brands find ways to adapt, respond and engage with consumers on their journey.
28 May 2020 — I imagine, that if your day is anything like mine, you are sitting in your dining room, kitchen, bedroom, or garden table if you are lucky, having done 3 or...