Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
28 May 2020 — Amidst all the anxiety, stress and confusion, people are taking comfort in the brands that surround them day in and day out. Smart brands find ways to adapt, respond and engage with consumers on their journey.
28 May 2020 — I imagine, that if your day is anything like mine, you are sitting in your dining room, kitchen, bedroom, or garden table if you are lucky, having done 3 or...
30 March 2020 — How can firms even think about growth at a time where their primary product, live sport, is no longer available for fans? History and data have taught us that when brands act effectively in a time of crisis, they emerge far stronger than competitors after the event. So, what can sports brands do to remain relevant when disappearing is not an option?
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
10 February 2020 — Senior strategist Emily Sheen gives her view on which brands stood out in the Asia-Pacific market over the past decade.
18 December 2019 — Making a feature film with two well-known automobile brands in the title could be perceived as shifting product placement to an entirely new level. Interestingly, director James Mangold’s take on two industry rivals back in the 1960’s is not the first-time brands have featured prominently on the big screen.
16 December 2019 — Gone are the days when fruit bowls and subsidized gym membership pass for a credible wellbeing program. Businesses need to seriously consider the increasing expectations of their people if they want to retain the best talent.
13 December 2019 — Senior client director Lauren Kelly says there’s a lot more value in a brand’s Christmas campaign than just elves and overly excitable children.
9 December 2019 — Marketers could rightly be accused of beating the dead jargon horse, particularly with the term ‘insight’. According to Nick Foley, genuine marketing insights are more scarce than brands admit and must be rediscovered.
