Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
7 August 2020 — As we battle with the implications of the pandemic, fears are growing that women’s sport could lose a whole generation of grassroots participation as government bodies prioritise saving the men’s professional industry. But women’s sports have been a footnote to the men’s story long before Covid-19. In no other industry is gender split greater than subject split (when you hear basketball, do you picture men and women?). Nowhere else are we so openly and obviously willing to save one gender over the other.
20 July 2020 — The world is in crisis – acute in 2020 – but the signs have been here for far longer. Societal inequality, environmental catastrophe, the quandary of capitalism. We are all...
28 May 2020 — Amidst all the anxiety, stress and confusion, people are taking comfort in the brands that surround them day in and day out. Smart brands find ways to adapt, respond and engage with consumers on their journey.
28 May 2020 — I imagine, that if your day is anything like mine, you are sitting in your dining room, kitchen, bedroom, or garden table if you are lucky, having done 3 or...
30 March 2020 — How can firms even think about growth at a time where their primary product, live sport, is no longer available for fans? History and data have taught us that when brands act effectively in a time of crisis, they emerge far stronger than competitors after the event. So, what can sports brands do to remain relevant when disappearing is not an option?
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
10 February 2020 — Senior strategist Emily Sheen gives her view on which brands stood out in the Asia-Pacific market over the past decade.
18 December 2019 — Making a feature film with two well-known automobile brands in the title could be perceived as shifting product placement to an entirely new level. Interestingly, director James Mangold’s take on two industry rivals back in the 1960’s is not the first-time brands have featured prominently on the big screen.
16 December 2019 — Gone are the days when fruit bowls and subsidized gym membership pass for a credible wellbeing program. Businesses need to seriously consider the increasing expectations of their people if they want to retain the best talent.
