Landor builds some of the world’s most agile brands—brands that thrive on change.

Thinking

What made a logo great

Creating purpose, driving distinctiveness, increasing visibility, establishing memorability. What is a logo really meant to accomplish? Wally Krantz explains what historically made—and still makes—a logo great. >

About

Why the boat?

Because we’re always in motion. Because we’re nimble. Because our founder Walter Landor boldly established our company on a ferryboat docked in the San Francisco Bay—and because that spirit of adventure lives on in us today. >